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The Koch Brothers Should Buy MSNBC

December 13, 2012

The New York Post published an article by Glenn Reynolds in which he suggests that money donated to Republicans and the Super PACs which support them would be better spent buying some magazines and websites.

In other words, if you can’t beat ‘em, buy ‘em…

My suggestion: Buy some women’s magazines. No, really. Or at least some women’s Web sites.

One of the groups with whom Romney did worst was female “low-information voters.” Those are women who don’t really follow politics, and vote based on a vague sense of who’s mean and who’s nice, who’s cool and who’s uncool.

Since, by definition, they don’t pay much attention to political news, they get this sense from what they do read. And for many, that’s traditional women’s magazines — Redbook, Cosmopolitan, Glamour, the Ladies Home Journal, etc. — and the newer women’s sites like YourTango, The Frisky, Yahoo! Shine, and the like.

The thing is, those magazines and Web sites see themselves, pretty consciously, as a propaganda arm of the Democratic Party. So while nine out of 10 articles may be the usual stuff on sex, diet and shopping, the 10th will always be either soft p.r. for the Democrats or soft — or sometimes not-so-soft — hits on Republicans.

When a flier about getting away with rape was found in a college men’s bathroom, the women’s site YourTango (“Your Best Love Life”) led with the fact that the college was Paul Ryan’s alma materin a transparent effort to advance the Democrats’ War on Women claim that Republicans are somehow pro-rape. A companion article was “12 Hot Older Men Who Endorse President Obama.”

I love this idea but I’d like to take it a step further.

The Koch Brothers should buy MSNBC and turn it over to conservative bloggers. That concludes today’s Live at Five Report with Stacy McCain and Smitty. Coming up at 6, Bill Whittle followed by Jim Geraghty and William Jacobson at 7 and Glenn Reynolds at 8. Ratings at MSNBC would go up as FOX News found itself competing for viewers for the first time since launching.

Sheldon Adelson should buy CNN and turn it over to NewsBusters which could spend 24 hours a day pointing out the inaccuracies and lies of liberal media on TV and in print. After all, the liberal media has no idea how biased it is.

Read more on this at Powerline and Legal Insurrection.

UPDATE: Welcome Instapundit readers.

If the Koch Brothers bought MSNBC, who would you tell them to put on the air? Leave a comment.

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36 Comments leave one →
  1. Jeffersonian permalink
    December 14, 2012 8:25 pm

    I’d give Walter Williams and Mark Steyn regular shows.

  2. CuriousKevmo permalink
    December 14, 2012 8:29 pm

    Walter Williams and Mark Steyn are anchor spots. Whittle is fantastic, I think the VodkaPundit and Crowder could also put together great stuff.

    And of course, the man, THE MAN, Dr. Sowell.

  3. Kit Carson permalink
    December 14, 2012 8:30 pm

    yes, give professors Walter Williams and Thomas Sowell a regular show.

  4. Kevin M permalink
    December 14, 2012 8:31 pm

    The LA Times is for sale, as is the Chicago Tribune in the Tribune Co bankruptcy. Not only could turning these papers to the right help, but it could help were it is most solely needed.

  5. Semper Why permalink
    December 14, 2012 8:38 pm

    M K Hammer needs her own slot.

    Kevin – respectfully, newspapers are dying. Let them. Don’t throw money away chasing a falling business model.

    • Red Dawg permalink
      December 14, 2012 8:59 pm

      Semper Fi: The idea is to reach the uninformed voters, people that still read papers.

  6. Billy permalink
    December 14, 2012 8:40 pm

    Mark Steyn, hands down.

  7. Henry permalink
    December 14, 2012 8:41 pm

    Bill Whittle, Mark Steyn, Glenn Reynolds, the boys from Powerline blog, etc. The list is endless. With specials by Uncle – of Say Uncle blog, Steve of The Firearm Blog, again the list is endless. I hope the Brothers read your blog and give it some serious consideration.

  8. seerak permalink
    December 14, 2012 8:49 pm

    If someone does do this, I hope I can get some early warning before the switchover happens. Then I’ll know not to call the gas company to come investigate the “WHOOMP!” coming from my next door neighbor’s exploding head.

  9. Dobby permalink
    December 14, 2012 8:54 pm

    Mark Steyn and Bo Derek works for me.

  10. Red Dawg permalink
    December 14, 2012 8:55 pm

    I like all the names I see so far. I would add Charles Krauthammer. I think time could be used explaining who our officials are, how our government should work, how the rest of the world works..and where it is. Using a sidewalk interview with a member of the public to showcase an area of lack of knowledge could be a start for an explanatory segment. We have all this technology to communicate info , far and wide, almost instantaneously, and yet our citizens exhibit such ignorance of the world they live in.

  11. M. Thompson permalink
    December 14, 2012 8:55 pm

    The Blackfive guys doing military and veterans affairs, with a “Stolen Honor of the week” to expose the frauds.

    • December 14, 2012 10:06 pm

      Wow, that is an AWESOME idea!

    • thomas permalink
      December 14, 2012 11:49 pm

      Yeah; I second that. MSDNC is a snoreville. That could be a great show even people who are not political conservatives could be interested in.

  12. December 14, 2012 8:58 pm

    Sarah Palin should have a show too.

  13. Conrad Baylor permalink
    December 14, 2012 9:07 pm

    “If the Koch Brothers bought MSNBC, who would you tell them to put on the air?”

    I would leave it entirely to them. Their amazing business success shows that they wouldn’t need my advice to turn MSNBC into a profitable and informative network.

  14. Thucydides permalink
    December 14, 2012 10:53 pm

    All they would have to do is present the news without “opinion” or manipulation to support “the narrative” and they would outperform any of the competition. Do it

  15. Dave permalink
    December 14, 2012 10:58 pm

    More intelligent guest babes other than Palin. How ’bout the real Michelle, Malkin, Mary Katherine Hamm (MKH) and Dana Loesch. They’d be a hit. And, of course, we can’t forget the sultry, S.E. Cupp.

  16. thomas permalink
    December 14, 2012 11:45 pm

    One other thing; I’d be willing to work for a such a media company for a few years at what I’d consider lower than normal salary to help ramp it up (I have over 10 years of media / live news support experience). I’m probably not the only person. The left has so many places people can do this and people step up to do it. We don’t. Also; for younger conservatives it would be a way to get experience.

  17. December 15, 2012 12:35 am

    It always makes me sad that so many actual conservative wealthy men and companies headed by them are so reticent to do such a thing,and I suspect that it’s mainly because these entities of the MSM are not big money makers. SO, it seems this idea of a media John Galt to spread the word is just going to stay so much fantasy. Good time of the year for it though,Silly Dreams for mortal men.

    • richard40 permalink
      December 16, 2012 4:28 pm

      But Fox is making plenty of money. MSNBC is not only because their only viewers are leftist kool aid drinkers. I think there is room for 2 conservative cable news networks, especially if the new entry had a libertarian orientation, since Fox is often dominated by socons.

  18. OSweet permalink
    December 15, 2012 12:53 am

    My black Five would be a show patterned after Fox’s “The Five,” but with all black co-hosts, and like the five, fix it with a 4-1 conservative-liberal ratio.
    Possible cons: JC Watts, Charles Payne, David Webb, Deroy Murdock, Michael Steele, Herman Cain, Allen West, Angela McGlowan, Amy Holmes, Doreen Borelli. Liberal: Juan Williams, Al Sharpton.
    Hate to make a race-based show, but the Dems have deliberately and insidiously tried to monopolize minority votes, so deliberate measures should be taken to counteract that.

  19. December 15, 2012 1:22 am

    Well, obviously Empire of Jeff from Ace of Spades.

    And Michael Savage for the shaedenfreude of it.

    There isn’t much must-have talent to poach from Fox honestly. Maybe turn over the prime time to Greg Gutfeld like OReally has control over Fox primetime.

    Dana Loesch. And while we’re at it, John Nolte.

    But mainly the hilarious morons from Ace.

  20. December 15, 2012 4:01 am

    I got it…..bring back Olberman and in the first segment have Levin fire him….just for shits and giggles :)

  21. Obdurate permalink
    December 15, 2012 8:29 am

    Forget MSNBC, I’d like to see them buy CBS. Think of the possibilities.

  22. December 15, 2012 9:44 am

    Palin and West would get fair interviews
    Whittle is so good
    Tammy Bruce could hook low info women
    Keep Limbaugh/ Levin for late night veiwing
    Buying the media to level up the messaging
    is a smart thing to do
    So probably won;t happen
    It would be profitable too
    Fox is crap

Trackbacks

  1. Instapundit » Blog Archive » ADVICE: The Koch Brothers Should Buy MSNBC. Well, they certainly seem to be doing well enough to…
  2. “That Concludes Today’s Live At Five Report With Stacy McCain And Smitty” : The Other McCain
  3. The Koch Brothers Should Buy MSNBC « American Glob « I Was Misinformed
  4. SO LET THEM QUIT! | American Glob

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